Red: The Passion of St. Valentine

Among the dozens of associations that comes with the color red, the one that always surfaces quickly is love and its special day of celebration: Valentine’s Day. And if you’re building a website aimed at the romance market, you’ll see why .RED is an on-target domain option.

Valentine’s Day began as a liturgical celebration of three Christian saints who shared the name Valentinus, including Saint Valentine of Rome. He was imprisoned for performing weddings for soldiers, who were at the time forbidden to marry. During this period, it was generally believed that unmarried men made better soldiers because they weren’t afraid to die whereas “married soldiers might be afraid of what might happen to them or their wives or families if they died," on expert noted.

During the 11-13th centuries, February 14 became a celebration of courtly love, the practice of expressing love in a noble, chivalrous — but chaste — way. It was also in this period that the symbolic, familiar “heart shape” came into common use as did coloring the heart symbol red, commonly seen in religious paintings as well as in heraldry (flags and banners).  

By 18th-century England, the day evolved into the occasion we know it as today: a celebration of lovers, who expressed themselves with flowers, candies and greeting cards. Those cards quickly became known as “valentines.”

Throughout it all, red remained a constant. The red of hearts represents the passion and excitement that arises from love. That’s why when you need your audience to understand your passion — for a person or a project or a cause — a .RED domain is the way to go.

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Posted on Date:
Wednesday, April 23, 2014